With the creation of the brand "Arnold" and it's completely new positioning, Styrian apple farmers want to point out the true value of apples. For an apple is valuable like every fresh food, and valuable things should be cherished!

This awareness seems to be forgotten in this fast, modern world, where products of superb quality are sold dirt-cheap. But if this happens, there is much more lost than good earnings and the future of farmers. We lose the feeling of true value.

This loss of value is what the decreasing number of farmers want to point out to the public, the consumer and you. With "Arnold" they want to show not only what an apple is actually worth but what ALL fresh eatables are worth.